The Importance of Branding and Marketing

http://dalec222.blogspot.com/2013/11/the-importance-of-branding-and-marketing.html

Brilliant Marketing
By:  Dale Ann Schepis

How your items are branded and marketed online can make all the difference between success and failure to sell profitably.

You need to get your Brand and your Name out there - advertising is the key

The best example of Brilliant Branding and Marketing of the 20th Century and now, into the 21st Century is EXCEDRIN

that's right, I said EXCEDRIN for pain relief

Somebody at that company is Brilliant!

The formular for Excedrin has changed little since 1960

• 1960 Excedrin Extra Strength (the formula changed for the last time in 1978) 
• In 1960, Bristol-Myers Squibb introduced Excedrin Extra Strength for headaches, the first multi ingredient formulation headache treatment product. 
• Contains 250 mg acetaminophen, 250 mg aspirin and 65 mg caffeine

 There are a multitude of choices of Excedrin on your store shelves - take a look - there is  Excedrin - Excedrin Migraine - Excedrin Tension Headache - Excedrin back and body Pain - Excedrin Menstrual cramps - and Excedrin PM and Excedrin Sinus  ( the PM and Sinus formulars have one slight added ingredient for sleep)


Excedrin continues the trend of marketing pain products for specific types of pain, even though it has identical active ingredients to the regular Excedrin Extra Strength product and Excedrin Migraine, 250 mg acetaminophen, 250 mg aspirin and 65 mg caffeine.


BRILLIANT MARKETING CONCEPT!

THEY JUST PUT THEM IN DIFFERENT PACKAGES AND GAVE EACH PACKAGE A DIFFERENT NAME.....


But its the exact same formular as when Excedrin was first introduced in the 1950's


AD MEN OR MAD MEN?