Monday, December 30, 2013




The Official Color of 2014 is Radiant Orchid!


http://stores.ebay.com/JEWELRY-AND-GIFTS-BY-ALICE-AND-ANN


 






JEWELRY AND GIFTS BY ALICE AND ANN

Thursday, December 19, 2013

Pantone Reveals Color of the Year for 2014: PANTONE 18-3224 Radiant Orchid





Pantone Reveals Color of the Year for 2014:
PANTONE 18-3224 Radiant Orchid
Expressive, exotic Radiant Orchid blooms with confidence and warmth
CARLSTADT, N.J., Dec. 5, 2013 – Pantone, an X-Rite company and the global authority, today announced PANTONE® 18-3224 Radiant Orchid, a captivating, magical, enigmatic purple, as the color of the year for 2014.












About the PANTONE Color of the Year
The color of the year selection requires careful consideration and, to arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.


“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”
“An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”


Radiant Orchid for Fashion
Radiant Orchid’s rosy undertones radiate on the skin, producing a healthy glow when worn by both men and women. A dazzling attention-getter, Radiant Orchid permeated the runways during the spring 2014 fashion shows and is already making its way onto the red carpet. Fashion designers featured in the PANTONE Fashion Color Report Spring 2014, including Emerson by Jackie Fraser-Swan, Juicy Couture and Yoana Baraschi, are incorporating Radiant Orchid into their spring collections and variations of this hue will carry into men’s and women’s clothing and accessories throughout next year.


Radiant Orchid for Beauty
A modern and surprisingly versatile shade, Radiant Orchid enlivens the skin, making all who wear it feel more healthy and energetic. Blending both cool and warm undertones, purple is an appealing hue for distinctive combinations and flattering to many hair, eye and skin tones.
This multifaceted hue is seductive when combined with red and pairs well with its sister shades of lavender, purple and pink, which provides an assortment of lipstick and blush options. Radiant Orchid’s exuberance also acts as a brilliant finishing touch to nails.


Radiant Orchid for Interiors
Spruce up interior spaces by incorporating this eye-catching hue in paint, accent pieces and accessories. As adaptable as it is beautiful, Radiant Orchid complements olive and deeper hunter greens, and offers a gorgeous combination when paired with turquoise, teal and even light yellows.
Likewise, the vibrant color is sure to liven up neutrals including gray, beige and taupe. Uplifting and bold without being overpowering, Radiant Orchid reenergizes almost any color palette and provides a unifying element for diverse spaces.

Tuesday, November 26, 2013

The Importance of Branding and Marketing

http://dalec222.blogspot.com/2013/11/the-importance-of-branding-and-marketing.html

Brilliant Marketing
By:  Dale Ann Schepis

How your items are branded and marketed online can make all the difference between success and failure to sell profitably.

You need to get your Brand and your Name out there - advertising is the key

The best example of Brilliant Branding and Marketing of the 20th Century and now, into the 21st Century is EXCEDRIN

that's right, I said EXCEDRIN for pain relief

Somebody at that company is Brilliant!

The formular for Excedrin has changed little since 1960
  • 1960 Excedrin Extra Strength (the formula changed for the last time in 1978) 
  • In 1960, Bristol-Myers Squibb introduced Excedrin Extra Strength for headaches, the first multi ingredient formulation headache treatment product. 
  • Contains 250 mg acetaminophen, 250 mg aspirin and 65 mg caffeine
 There are a multitude of choices of Excedrin on your store shelves - take a look - there is  Excedrin - Excedrin Migraine - Excedrin Tension Headache - Excedrin back and body Pain - Excedrin Menstrual cramps - and Excedrin PM and Excedrin Sinus  ( the PM and Sinus formulars have one slight added ingredient for sleep)


Excedrin continues the trend of marketing pain products for specific types of pain, even though it has identical active ingredients to the regular Excedrin Extra Strength product and Excedrin Migraine, 250 mg acetaminophen, 250 mg aspirin and 65 mg caffeine.


BRILLIANT MARKETING CONCEPT!

THEY JUST PUT THEM IN DIFFERENT PACKAGES AND GAVE EACH PACKAGE A DIFFERENT NAME.....


But its the exact same formular as when Excedrin was first introduced in the 1950's


AD MEN OR MAD MEN?



Sunday, October 27, 2013

Ebay Collection A Stunning Collection of BLING!

http://www.ebay.com/cln/dalec22/A-Stunning-Collection-of-BLING/58434439018

Ebay Collection A Cross Makes A Beautiful Gift

http://www.ebay.com/cln/dalec22/A-Cross-Makes-a-Beautiful-Gift/58657707018